Content marketing and search engine optimization (SEO) are an integral part of any digital marketing campaign. At Zoek Reviews, we understand that having your website rank at the top of search engines is a major key to your business’ success and we want to help you achieve that in any way that we can.

Zoek Reviews has covered digital marketing topics in the past such as Social Media, Mobile Marketing, and Web Design. Now Zoek Reviews wants go over proper SEO practices that will help bring more visitors to your company’s webpages.

Below are several tips that Zoek Reviews knows will improve your SEO.

Content

Content is the most important part of SEO. Good content can supply demand, and by good, we mean unique and relevant. If you have multiple pages with the same content or if your content is on other people’s websites then your Google search ranking will suffer. Make sure your content includes your keyword or keyword phrase at least four times and uses internal linking to draw visitors to your other pages. Also, make sure your content is easy to read and relatable. No need to get all fancy or wordy. Just give visitors the information they need in a form they can easily grasp. Shorter paragraphs, bulleted lists and subheadings are all great ways to accomplish readable content.

Title Tags

Next to content, title tags are the most important element of SEO. A good title tag will be written like this: Primary Keyword- Secondary Keyword | Brand Name. Do your best to avoid duplicate title tags across your various webpages and keep the characters in your title tags to 55 characters or less.

Meta Descriptions

Meta descriptions don’t affect your websites search engine ranking as much as they help draw in visitors, which will in turn boost your websites’ visibility. Once someone searches a keyword or keyword phrase and is brought to the search engine results page (SERP), it will be the Meta description that sets your website apart from others. A good Meta description should include keywords, but the most important thing is that they give an engaging description of what to expect if the link is clicked.

H1 Tags

Think of H1 tags as a header or subject line of a webpage. Use the main keyword one time in the H1 tag and include the same keyword somewhere toward the top of your content. If there are multiple sections to your webpage, you can also use H2 tags.